Major Marketing Strategies for Designers and Architects
You should start by spotting the real project and research on it. One important thing in identifying the ideal project is to know the people who will lead you to them. You should start by doing some research on their social set up and organise on how you can meet with them. You find that for you to be successful, you will have to get involved in the direct communication with your potentials in your place of work. You can as well network with people in some of the places where your real clients like spending time as this is a way of generating new leads.
Apart from that you should also make sure that you make your design to look like a portable object. Meaning that you will have to showcase your design in every product that you give out such as in books, business cards, portfolio among others that your company produces. Having done this you will be in a position to make new customers who will help in marketing your business too. You should also go ahead and make your website easy to use where your clients will be able to navigate forward and backwards easily.
Besides, you should make sure that you follow up. Having received a large number of business cards from places and people you are networking with, it is important that you put them in your contact list. After that, you should make an initiative of constantly giving them updates on some of the important things just to make sure that they are intact. You should also make sure that when you are giving occasional updates you include them on your mailing list.
Apart from that, you should also turn your firm into a brand. It is important that you decide on the projects that you would like your firm to be known for. Another thing that you will need to do is to assess the expertise that you have in your office. As a result, you will be in a position to develop some unique that can only be provided in your firm. As a result, you will be in a position to stay ahead of your competitors in the market.
Apart from that, you should find places where you can deliver speeches. Using word of mouth in marketing your business is always successful since you are speaking to the clients directly. But one thing with speaking in meetings and forums is that they have a large number of people of which you might find people are willing to work with you. By engaging in several such speeches, you will be in a position to meet clients with different potentials who are willing to take your work to a greater level.